St Valentine's day in Japan
Jan. 23rd, 2007 12:41 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
hugmeI thought you would all be interested, this is from my friend Wakaha in Japan when I asked about what Valentines day is like there:
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On St. Valentine's day, women give chocolates to men in Japan, not only to the men they are fond of, but also to male co-workers and friends. The strategy of chocolate companies and business, which is to stimulate consumer desire, has created this sort of Valentine culture.
The Mary Chocolate Company http://www.mary.co.jp/mary_fren/engcreation.htm is credited with bringing St. Valentine's Day to Japan in 1958, with the twist that it should be a day for women to give gifts to men. Naturally, this led to the retail industry's creation of "White Day" in March 14th, an occasion for the men to reciprocate all those chocolates they'd been given a month earlier by buying white presents (such as candies, handkerchiefs or panties) for their women.
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On St. Valentine's day, women give chocolates to men in Japan, not only to the men they are fond of, but also to male co-workers and friends. The strategy of chocolate companies and business, which is to stimulate consumer desire, has created this sort of Valentine culture.
The Mary Chocolate Company http://www.mary.co.jp/mary_fren/engcreation.htm is credited with bringing St. Valentine's Day to Japan in 1958, with the twist that it should be a day for women to give gifts to men. Naturally, this led to the retail industry's creation of "White Day" in March 14th, an occasion for the men to reciprocate all those chocolates they'd been given a month earlier by buying white presents (such as candies, handkerchiefs or panties) for their women.
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